Demi Lovato
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| Demi's most-liked Instagram picture of her new piercings. |
Demi Lovato is very
active on social media. Throughout the week, she has posted Facebook statuses,
tweets, and Instagram pictures. From my observations, it seems that Demi uses
Facebook to promote business ventures such as upcoming interviews, shows, and
appearances. For example, she posted a status about an online audio interview
that was now available for listening. In addition, she shared several photos
from her Neon Lights Tour, all of which received an overall positive response
in the comment section. On Instagram, Demi’s popular post on Instagram was a
video clip of her Clean and Clear commercial. This post reached 317 thousand
likes. However her most-liked Instagram post was a picture of four new ear
piercings, which got over 476 thousand likes. On the Twitter front, Demi tends
to be much more personal and open. She often tweets random thoughts or funny
stories. This week, the tweets that got the most attention were her personal
musings rather than business-related posts like those on her Facebook. Her most
popular tweet, which got almost 29,000 retweets and 31,000 favorites, reads “Always remember.. while you're procrastinating, there's
always someone else killing the game.....” Her second most popular tweet was an
ambiguous and cryptic personal tweet, simply saying, “Wish you were here” with
heart emoticons. This tweet got many retweets and favorites, as well as
responses from her followers speculating who this tweet was about.
Taylor Swift
Taylor
Swift is definitely less active than Demi Lovato on social media, however she
still has a distinct online presence. Like Demi, Taylor saves professional and
business-related posts for Facebook. This includes posts about voting for award
shows, her various endorsements with companies like Keds and Diet Coke, and
deals about her online merchandise store. These posts seem as if they are
written by her publicity team rather than being personal messages. However,
Taylor often “pushes” her various social media posts to her other social media
pages page, meaning that the posts appear on both social media outlets. For
example, Taylor posted a picture that she painted on Instagram, and pushed it
to both her Facebook and Twitter accounts. This means that fans and followers
on all sites were able to see her picture. While she does this with most of her
social media posts, there are some tweets that she leaves solely on Twitter.
Like Demi, these tweets are more personal. This week, Taylor tweeted about her
celebrity friend Lena Dunham, who is the star of HBO’s Girls, praising her interview on The Tonight Show. She did not push this to her other accounts,
which I found interesting.
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| Taylor's tweet about friend Lena Dunham, which only appeared on her Twitter. |
Cara Delevingne
Cara
Delevingne’s social media activity differs from Demi Lovato’s and Taylor
Swift’s because all of her accounts (Twitter, Instagram, and Facebook)
significantly vary. While she does push some of her Instagram posts to her
Twitter, Cara’s social media posts are typically unique to the outlet the posts
originate from. This week, Cara took to Twitter to express her support for a
charitable cause called drop4drop.org to promote World Water Day. These posts
do not appear on any of her other social media accounts. These tweets did not
get many retweets. Cara posted one picture to both Instagram and Facebook. It
was a “Throwback Thursday” post of her first Burberry campaign. The post was
very popular on her Instagram, getting over 245 thousand likes. However the
same picture got only 14,000 plus likes on Facebook. I thought this was
interesting because there was such a vast difference between the reactions on
the different vessels. Contrarily, a picture Cara posted only on Facebook
received over 60,000 likes, which is significantly more than the picture that
was posted on both Facebook and Instagram. This leads me to believe that
pushing a post to various social media accounts leads to less feedback on each
social media outlet. This may be because people may have liked a post on
Instagram and do not feel the need to like the same post on Facebook.
The Mindy Project
The Mindy Project has been on hiatus since
February. The show returns on April 1st and the people behind the
social media accounts of the show have been heavily promoting it. On both
Twitter and Facebook, the show’s accounts have been posting screen grabs of the
upcoming episodes, often with the number of days until the premiere printed on
the picture. In addition, the social media runners have been sharing and
retweeting content from the show’s writer, producer, and star Mindy Kaling. The
posts they share from Kaling are typically her promoting the return of the
show. The thing that really stands out about The Mindy Project’s social media presence is that their accounts
consistently interact with fans. For example, on Facebook, the account responds
to individual fan’s posts, often with personalized messages. I myself have been
retweeted and responded to from the show’s Twitter account. I think that this
interaction with fans of the show keeps viewers invested in The Mindy Project and makes them feel
personally connected with the program, which is a great public relations
strategy.
Pretty Little Liars
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| PLL's success on social media during the finale. |
The
star of social media this week is without a doubt Pretty Little Liars. This week, the show’s much-anticipated season
four finale aired. The episode was entitled “A is for Answers” and involved the
show’s most mysterious and interesting character sitting down with the main
girls and answering many of their questions. Fans have been waiting for these
answers for years and the finale was very hyped up on social media, even before
it aired. A few days before the show, the social media account runners started
the hashtag #AliTellsAll in order to promote the finale. The Pretty Little Liars fans, known as the
PLL Army, trended #AliTellsAll before the show even aired. During the finale,
the show broke many social media records. After this episode, Pretty Little Liars is the most tweeted
show of 2014 and the fourth most tweeted show in television history. This
involved 1.5 million total tweets with 9.9 thousand tweets per minute,
resulting in 82 trending topics. These are remarkably impressive stats. During
the broadcast, the show flashes hashtags such as #IsEzraAlive and invites
viewers to tweet it, which most likely contributed to the show’s social media
success. More details about the season four finale’s success is available in
the infographic below.
Scandal
While not as
successful as Pretty Little Liars this
week, Scandal also was very active on
social media this week. Last week’s episode ended in a cliffhanger. The show ended
with a gunman shooting towards a group of two men, leaving viewers unaware of
which of the two men got shot. Both men were significant characters, which left
viewers dying (no pun intended) to know the outcome. The show started the
hashtag #WhoGotShot, which was promoted on social media accounts throughout the
week. When the show airs on Thursday nights, the majority of the cast “live
tweets” the episodes. The Scandal Twitter
account retweets many of these tweets, allowing followers to see what the cast
is saying about the episode without having to follow each individual actor. I
think this is a good tactic, however these tweets often contain spoilers. As
someone who does not often watch TV shows live as they air, it is kind of
annoying to have to avoid social media in order to avoid finding out what
happens on the show.
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